Study: Apex Roofing Solution – Crafting an Online Presence with Full Digital Support
The Challenge
Apex Roofing Solution came to us with a simple, yet ambitious goal: build an online presence that not only looks professional but also works for their business. They needed a website that felt approachable and easy to use for homeowners, plus a strong digital marketing push to drive more eyes to their services.
But here’s the thing – it wasn’t just about a website. Apex needed a complete solution, from hosting and domain management to graphic design, social media, and even good old-fashioned print marketing materials. They wanted to stand out in Sunderland’s roofing market and make a lasting impression online and offline.
Our Approach
We knew we had to think strategically and create something not just functional, but powerful for their business.
Custom WordPress Design & Development
We kicked off with a custom WordPress site. The design? Clean, simple, and intuitive, allowing homeowners to quickly find the information they need and request a quote in just a few clicks. We integrated a sleek mobile-responsive design, ensuring it looks fab whether you’re on a phone or a desktop.
Highlights:
- Optimised for local SEO to get them ranking where it matters – Sunderland!
- Super-fast loading times (no one likes waiting for a website, right?)
- Easy-to-use contact forms, which we strategically placed to encourage lead generation.
Hosting & Domain Management
We took care of all the technical stuff, handling their hosting and domain setup from start to finish. With 99.9% uptime, the website stays live and kicking, and regular backups ensure everything is safe and sound.
Graphic Design & Branding
Apex’s brand needed to pop, so we designed:
- A fresh, modern logo to represent their expertise and reliability.
- Website visuals that are both professional and engaging.
- Social media graphics that get people clicking and connecting.
Social Media Design & Management
We didn’t stop at a great website – we launched them into the social media sphere with fully designed Facebook and Instagram accounts. Our strategy? Build trust with locals, share project updates, and engage followers with targeted posts and ads.
Social Media Support Included:
- Daily posts with bespoke graphics.
- Targeted ad campaigns to draw in those local homeowners needing roofing services.
- Account management to keep things buzzing and professional.
Print Marketing Materials
We know that in this industry, offline marketing still plays a big role. So, we provided:
- Eye-catching flyers, perfect for local distribution.
- Branded business cards that match the website’s look and feel.
- Vehicle wraps to increase brand visibility around town – because nothing says ‘trustworthy’ like seeing a branded van on the job!
The Outcome
In no time, Apex Roofing Solution was seeing results from their shiny new online presence:
- 50% increase in website traffic, thanks to our SEO strategy.
- 40% more leads through the website’s contact form, converting curious visitors into real customers.
- 200% boost in social media engagement – people were commenting, sharing, and requesting quotes straight from their posts!
- Greater brand recognition both online and around Sunderland, solidifying their reputation as a go-to roofing provider.
Final Thoughts
Working with Apex Roofing Solution was a joy – we took their vision, added a bit of creative flair, and built a digital ecosystem that’s driving their business forward. Whether online or offline, Apex now stands out with a clear, professional presence that delivers results where it counts.
If you need a digital boost like Apex, we’d love to hear from you!
