Sunderland shutter company

Project Overview

Sunderland Shutter Company needed a professional, user-friendly website to showcase their wide range of shutters and window treatments while driving leads through an intuitive design. The site was built to reflect their premium brand and target both residential and commercial customers in the Sunderland area.

Key Features Delivered

1. Custom WordPress Design:

   • Built with a lightweight, responsive theme for fast loading and seamless user experience.
   • Fully optimized for mobile and tablet views.

2. Product Showcase Pages:

   • High-quality product galleries categorized by shutter types (e.g., plantation shutters, blackout shutters, etc.).
   • Interactive features like image sliders and zoom functionality for detailed product views.

3. Lead Generation Focus:

   • Strategically placed contact forms and “Get a Free Quote” buttons throughout the site.
   • Integration with Google Analytics to track user behaviour and form submissions.

4. Local SEO Optimization:

   • Keyword-rich content tailored for “Sunderland shutters” and related search terms.
   • Location-based landing pages to improve rankings in nearby areas.

5. Blog and Resources Section:

   • Designed a content hub where the company can publish tips, industry trends, and maintenance guides to enhance engagement and SEO.

6. Client Testimonials and Reviews:

   • Dedicated testimonial page and dynamic review carousel on the homepage to build trust.

Visual Style

• Colours: Neutral tones inspired by home interiors, paired with bold accents to draw attention to CTAs.
• Typography: Clean and modern fonts for readability and elegance.
• Imagery: Curated stock photos and client-provided images, optimized for web to maintain site speed.

Challenges Overcome

• Complex Navigation Requirements: Developed a mega-menu structure for easy navigation through multiple product categories without overwhelming users.
• Tight Deadline: Delivered the project two days ahead of schedule, ensuring ample testing time.

Results

• Increased Leads: Achieved a 45% rise in inquiries within the first month post-launch.
• Improved Rankings: Local SEO efforts led to a first-page ranking for “Sunderland shutters” within three months.
• Positive Feedback: Garnered glowing reviews from both the client and their customers about the site’s ease of use and aesthetics.

Screenshots

(Add screenshots of the homepage, product pages, and blog section)

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